Design Research and Human Signals

Through in-depth interviews and affinity mapping, I surfaced recurring signals around how millennial patients experience healthcare today. Core pain points included speed of diagnosis, credibility, trust, and fragmented or incomplete information (“loose ends”).

Representative quotes included: “I never talk to my doctor about my mental health” or “I’m frustrated when doctors only uncover part of the problem”. These signals pointed less to a technology gap and more to a lack of shared meaning, coherence, and continuity across the healthcare ecosystem.

Key Insights

Millennials wish to understand root causes and pursue natural, holistic treatment paths rather than isolated symptom fixes.

Specialized providers uncover only small parts of a larger problem, creating fragmented experiences and unresolved problems.

Millennials are future-oriented and motivated by preventative health and long-term wellbeing.

Millennials are willing to share personal health data within reason of clearer, more accurate, and trustworthy diagnoses.

Strategic Framing & HMW Question

How might we design a holistic healthcare experience for millennials that delivers credible diagnoses, integrates mental and physical health, protects data privacy, enables collaboration among providers, and empowers patients with preventative, personalized care?

Jobs-to-be-done

The JTBD for millennials (derived from the question: “What does health mean to you?”) is to achieve homeostasis and holistic functioning: caring for both their current and future health while feeling physically and mentally well.

Concept and Business model

Holicare is a digital healthcare concept designed to address fragmentation in diagnosis. The platform synthesizes multiple personal health data sources into an AI-driven diagnostic view, giving patients clarity while preserving agency over treatment and recovery options. Holicare is a dual-sided business model that connects health practitioners, family health history, and patients. Its core value proposition is to democratize and simplify healthcare through mass personalization, while honoring the expertise of specialized practitioners and consolidating fragmented knowledge into a clear, actionable diagnosis for the user.

Opportunity & Impact

For a hypothetical client, Holicare represents an opportunity to unlock scalable growth and network effects, supported by emerging technologies such as AI and blockchain. By increasing diagnostic clarity and efficiency, the platform drives higher patient satisfaction, long-term trust, loyalty, and advocacy.