Holistic health diagnosis and recovery.
Democratizing holistic health diagnoses using AI and decentralized blockchain.
Introduction
This project was developed as part of a time-constrained strategic design assessment, where I was tasked with designing a digital business and strategic imperative for a client to invest in. The brief revolved around millennials’ increased preference for convenience and access to care.
Process
Within a 5-day period, I conducted primary and secondary research with the target audience, synthesized user interviews, developed insights and frame around a possible business model and created wireframes to illustrate them.
Outcome
A digital solution to the intransparent health diagnoses from individual sources and practitioners. With Holicare, the patient receives an AI-diagnosis from several personal health data sources and has the agency to decide upon recovery options.
User research
After interviews and affinity mapping, I realized the key pains of millennial patients: Speed of diagnosis, Credibility, Trust, and “loose ends” of information. Crucial quotes where “I never talk to my doctor about my mental health” and “I’m frustrated when doctors only uncover part of the problem”.
Insights
Key insights were:
Millennials wish to find the root cause and treat it as naturally as possible.
Specialized providers uncover only small parts of a larger problem.
Millennials project into the future and are interested in preventative health.
Millennials are open to sharing health data within reason of diagnosis.
HMW questions
How might we create a holistic healthcare solution for millennials that provides accurate diagnoses, integrates mental and physical health, ensures data privacy, fosters collaboration among providers, and empowers patients with credible, personalized, and preventative care?
Jobs-to-be-done
The JTBD for millennials (derived from the question: “What does health mean to you?”) is to create homeostatis and holistic functioning, taking care of their current and future health, and making them feel good in their body.
Business model
Holicare has the potential for a double-sided business model that acts as a connector between health practitioners, family history, and the patient themselves. The value proposition is to democratize and simplify healthcare in mass personalization, while honoring the skills of specialized practitioners and consolidating knowledge in a clear message and diagnosis to the user.
Pitch and investment
The opportunities for the hypothetical client are growth and networking effects, leveraging new technologies such as AI and blockchain, and achieving customer efficiency which surges satisfaction, loyalty, and advocacy.
$193.7B: Global digital health
Referring to the use of technology to improve healthcare delivery, the market is projected to surge by 13.8% in 2024. This includes digital fitness, well-being, online consultation, and digital treatment and care.
$73.8m: Global digital treatment and care
The global digital treatment and care market refers to the improvement of overall health using monitoring and lifestyle-related applications, projected to surge by 16.7% in 2024.
$19m: US digital care management
The US digital care management market refers to applications with analyses, information, and monitoring capabilities to improve overall health, projected to surge by 14.6% in 2024.
Strengths
Network of professionals, secure blockchain technology, health database, AI algorithm, community, chatbot, recovery plans.
Weakness
False diagnoses, misleading data, inconclusive information, biased test results, availability bias in doctors.
Opportunities
Breadth of new industries, emerging technologies, preventative healthcare with predictive analytics, involving payment insurance and public actors.
Threats
Unknown health conditions, operations after serious diagnoses, increased competition, aging demographic, increased mental illnesses.