Building Creative Confidence and Brand Connection Through Strategic Design.

Avenue.b

strategy, design, and cognitive science meet.

Core Topics

  • Brand psychology, neuroscience, and the science of human decision-making

  • Strategic design, cultural intelligence, and systemic thinking for complexity

  • AI-driven value creation and the future of brand-consumer relationships

  • Personal brand architecture, visibility, and presence in the age of AI

Guests

  • Colin Rocker — Career educator, content creator, LinkedIn Top Voice, Forbes 30 Under 30, and Founder of CareerColin and community event series For The Firsts.

  • Edward Cardimona — Global design leader and Professor at Parsons School of Design. Has worked with Nike, IKEA, Serena Williams, and LeBron James.

  • Sara Arnell — Global brand and marketing expert, former advertising CEO, and wellness founder of MFTS Salt Stone. Has worked with Pepsi, Goop, Unilever, Jeep.

  • Matt Johnson, PhD. — Harvard University DCE Professor of Cognitive Psychology specialized in marketing and neuroscience. Author of Blindsight Hidden Marketing.

  • Amy Daroukakis — Cultural Strategist and co-founder of Culture Connectors. Has worked with LVMH, Airbnb, Unilever, Soho House, Google, and Meta.

  • Erich Joachimsthaler, PhD. — CEO and Founder of Vivaldi Group, a global strategy firm in New York specializing in interaction fields and AI-driven value creation.

  • Evan Day, PhD. (cand.) — Marketing and Neuromarketing Strategist, VP of Digital Marketing at Britecap Financial. Specializes in behavioral science applied to marketing.

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