Building Creative Confidence and Brand Connection Through Strategic Design.
in a world of uncertainty, How you think might be your greatest advantage.
Avenue b: strategy, design, and cognitive science meet.
Core Topics
Strategic Design for leadership in uncertainty and complexity
Consumer Psychology and neuroscience in brand experience and loyalty
AI-driven value creation and brands as living systems
Guests
Matt Johnson, PhD.: Harvard University DCE Professor of Cognitive Psychology, specialized in marketing and neuroscience.
Edward Cardimona: Global design leader for brands including Nike, IKEA, Serena Williams, and Lebron James.
Sara Arnell: Global brand and marketing expert for brands including Pepsi, Goop, Unilever, Jeep, and Chanel, former advertising CEO, and wellness founder of MFTS and Salt Stone
Erich Joachimsthaler, PhD.: CEO and Founder of Vivaldi Group, a strategy firm in New York.