Building Creative Confidence and Brand Connection Through Strategic Design.

in a world of uncertainty, How you think might be your greatest advantage.

Avenue b is where strategy meets design.

Core Topics:

  • Strategic Design for leading in uncertainty and complexity

  • Emotion, identity, and neuroscience in brand loyalty

  • AI-driven value creation and brands as living systems

Guest background:

  • Edward Cardimona: Global design leader for brands including Nike, IKEA, Serena Williams, and Lebron James.

  • Sara Arnell: Global brand and marketing expert for brands including Pepsi, Goop, Unilever, Jeep, and Chanel, former advertising CEO, and wellness founder of MFTS and Salt Stone

  • Dr. Erich Joachimsthaler: CEO and Founder of Vivaldi Group, a strategy firm in New York.

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