Building Creative Confidence and Brand Connection Through Strategic Design.
Avenue.b
strategy, design, and cognitive science meet.
Core Topics
Brand psychology, neuroscience, and the science of human decision-making
Strategic design, cultural intelligence, and systemic thinking for complexity
AI-driven value creation and the future of brand-consumer relationships
Personal brand architecture, visibility, and presence in the age of AI
Guests
Colin Rocker — Career educator, content creator, LinkedIn Top Voice, Forbes 30 Under 30, and Founder of CareerColin and community event series For The Firsts.
Edward Cardimona — Global design leader and Professor at Parsons School of Design. Has worked with Nike, IKEA, Serena Williams, and LeBron James.
Sara Arnell — Global brand and marketing expert, former advertising CEO, and wellness founder of MFTS Salt Stone. Has worked with Pepsi, Goop, Unilever, Jeep.
Matt Johnson, PhD. — Harvard University DCE Professor of Cognitive Psychology specialized in marketing and neuroscience. Author of Blindsight Hidden Marketing.
Amy Daroukakis — Cultural Strategist and co-founder of Culture Connectors. Has worked with LVMH, Airbnb, Unilever, Soho House, Google, and Meta.
Erich Joachimsthaler, PhD. — CEO and Founder of Vivaldi Group, a global strategy firm in New York specializing in interaction fields and AI-driven value creation.
Evan Day, PhD. (cand.) — Marketing and Neuromarketing Strategist, VP of Digital Marketing at Britecap Financial. Specializes in behavioral science applied to marketing.