Design the living system behind your brand, built on strategy, design, and ai.

I help organizations navigate shifting markets, behaviors, and technologies — designing adaptive business systems that unite business design, experience strategy, and innovation. My work bridges business model innovation, experience design, and brand systems, translating complexity into clarity and creating value across entire ecosystems.

Let's design it.

services.

  • Business Modeling

    Demand-led Strategy linking consumer behavior data with Business Model Innovation

    As part of my business model innovation consulting, I design adaptive systems that align emerging consumer behavior with new revenue models and scalable value creation.

    Services:

    Value Proposition & Business Model Design

    Partner and Activity Mapping

    Customer Segmentation & Channel Strategy

    Revenue Streams & Cost Structure Optimization

    Behavioral Data Integration for Strategic Business Design

    Deliverables:
    Business Model Canvas • Value Proposition Map • Revenue Model Blueprint • Demand–Value Connection Framework

  • Customer & Experience Design

    Designing systems of interaction, value, and experience across ecosystems

    I provide customer experience design consultancy that connects business strategy to human needs, designing how customers, stakeholders, and systems interact across digital and physical journeys.

    Services:

    Customer Journey Mapping

    Ecosystem and Stakeholder Mapping

    Systems Thinking and Experience Ecosystem Design

    Experience Principles & Service Blueprinting

    Deliverables:
    Customer Journey Map • Service Blueprint • Experience Ecosystem Diagram • Stakeholder Map • Value Flow Model

  • Demand Landscape Mapping & Strategic Foresight

    Visualizing how demand forms, shifts, and flows across contexts

    I map demand as a dynamic system — identifying where new value emerges across cultural, behavioral, and contextual patterns through strategic foresight consulting.

    Services:

    Contextual & Behavioral Demand Mapping

    Moment-Based Demand Formation

    Cross-Channel and Cultural Signal Analysis

    Deliverables:
    Demand Flow Map • Trend and Context Map • Consumer Need Scenarios • Opportunity Landscape Map

  • AI-System Strategy, AI-SEO & AI-Augmented Service Design

    Designing intelligent systems that sense, respond, and automate value creation

    Through AI-system strategy consulting, I help organizations integrate AI and data into their business and customer ecosystems — creating continuous value loops that learn and evolve.

    Services:

    AI-SEO and visibility in AI search and LLM environments

    Data and context integration strategy (Apple Watch, GPS, IoT)

    AI-driven ecosystem and automation design

    Measurement of AI-powered customer experiences

    Deliverables:
    AI System Map • AI-SEO Architecture • SRAL Loop Framework • Data Connection Blueprint • AI Value Ecosystem Model

  • Brand Strategy Consulting

    Defining the purpose, story, and structure that align strategy with emotion

    As a brand strategy consultant, I design brands as living systems — connecting mission, identity, and storytelling to express business strategy through authentic experience.

    Services:

    Purpose, Mission, and Value Mapping

    Target Audience & Brand Positioning

    Brand Identity, Personality, and Voice

    Brand Messaging and Narrative Strategy

    Brand Architecture and Migration Strategy

    Deliverables:
    Brand Strategy Deck • Brand Narrative Guide • Storytelling Framework • Positioning Map • Brand Voice System

  • Marketing & Growth Systems

    Turning strategy and storytelling into measurable growth ecosystems

    I create growth marketing systems that align brand strategy, digital marketing, and SEO optimization into one connected framework for measurable business growth.

    Services:

    Content Strategy and Storytelling

    Digital SEO Optimization

    Social Media and Digital Marketing Systems

    Email Marketing and Automation

    Deliverables:
    Content Architecture • Campaign Ecosystem • Marketing Dashboard • Channel Strategy Map • SEO Optimization Plan

  • Innovation Strategy & Transformation Design

    Designing how organizations grow, scale, and evolve

    Through innovation strategy consulting, I help organizations define their strategic arenas, identify growth opportunities, and build structured go-to-market systems for sustained innovation.

    Services:

    Goals and Objectives Definition

    Strategic Arenas (product, process, business model)

    Market and Trend Analysis

    Growth Strategy & GTM Models

    Innovation Roadmap and Capability Design

    Deliverables:
    Innovation Roadmap • Strategic Arena Map • Trend & Market Insight Deck • GTM Model Canvas • Capability Design Plan

  • NEUROSCIENCE & CONSUMER BEHAVIOR

    Designing how brands attract, connect, and retain customers through science-backed strategy

    Through neuroscience marketing strategy and consumer psychology consulting, I help organizations understand how brain chemistry influences motivation, trust, and loyalty.

    Services:
    Motivation Mapping (Dopamine → Desire)
    Attraction Strategy (Adrenaline → Excitement)
    Connection Frameworks (Oxytocin → Trust & Community)
    Retention Systems (Serotonin → Satisfaction & Habits)

    Consumer Behavior Sprint Workshops

    Applied Neuroscience Frameworks

    Deliverables:
    Neurosprint Workshop Framework • Emotional Relationship Map • Brand Loyalty Model • Consumer Psychology Insight Report